Push notifications (A.K.A. push messages) are the same as text messages because they both:
- show up on mobile devices.
- have character limit restrictions.
- are opened (on average) between 47-80% of the time.
However, there are two significant differences.
One is cost vs. benefits.
Though texting is more ubiquitous and more effective once done correctly, a push note is generally free and can be a perfect fit for churches just getting started and want to reduce costs. If that church is able to motivate users to download the app, then this is a really a good cost saver. The cost is included in the cost of the mobile app plan.
Another is control—receiving push notifications is managed by the receiver.
The increase in number and frequency of daily text messages received by the average mobile user means that users are very sensitive about spammy messages. The more spammy messages received, the greater the amount of time wasted checking and deleting irrelevant texts.
While there are ways to reduce spammy texts, there is no foolproof solution.
In contrast, users must opt-in to receive push notifications from an app. They can opt-out at any time. Users can also modify which types of push notifications they wish to receive from each app. This total control assures the users that only those push messages which they have chosen to receive will arrive.
So, people opt-in to my push notifications. How effective will these push messages be?
Here are some points to consider:
- Apps that use push are 88% more likely to have users engaging with them.
- Half of an apps users will opt-in to receive push notifications and find those messages useful.
- Conversion is 400% more likely when in-app messages are triggered from an in-app event.
OK, got it. When is it good to use these push notifications?
What are you some good use cases for push notifications?
- Remind people about upcoming church special events.
Potluck to welcome new members in church hall. Wed. at 6pm. Cook up some love and join us.
- Share important information. OurChurch Just hit $10,000 in our church expansion fundraising. Praise the Lord!
- Engage your members. It is said that trials which test your faith are joys which produce endurance. Share one of your joys today.
- Get information. Next month’s seminar: Marriage Makeovers or Temptation Tips. What’s your choice?
- Give information. Apologies! Evening prayer meeting canceled due to icy roads. Stay home. Stay safe. Will reschedule.
A recent Shopgate blog reported the results of a study on the effectiveness of push notes as follows, “Push messages tailored to the customer increased the opening rate by almost 300%, and in some sectors even by 500%“. (quoted)
When your ministry members (and members-in-process) receive relevant push notifications from your church, they are hearing about something meaningful and of interest to them personally. Hence, the incredibly high open rates.
Considering that push notifications are free to send and receive, every church should add this tool to the digital communications toolkit and use it often.