When you are designing a mobile app for your church or ministry, it is easy to get caught up in the details. You wind up thinking about how your app will fare in search engines, or which technical details of the functions you would like on your app. This is all well and good, but you must not forget the human side of designing an app. Ultimately, the end user of your app is not a computer program but a flesh and blood human.
This is especially true for churches and ministries. The people who use your app are looking for a spiritual home that they can access through their smartphone. They entrust parts of their spiritual lives in your app. You want your app to meet their spiritual needs and to continue inspiring them day after day.
Tips for Making Your App Human-Centered
1. Promote your app. Convey the value of your app to your users before they download it. Put the information about your app on your church bulletin, ministry webpage and include in other signage. You should also let people know about your app at church services and other events. Make a direct personal appeal to your audience to download your app.
2. Have a winning design. The app should look attractive and be intuitive in use. The home page must be inviting and clear. If the app is hard to use and does not look pleasant , no one is going to use it.
3. Share valuable material. Use your app to present your congregation with valuable material throughout the week. This could include sermons, inspirational quotes, volunteer opportunities, or invitations to events. People will only keep using your app if it provides access to an online spiritual home.
4. Include useful functions. Allow users to sign up for ministries, small groups and events on the app. If your app makes the tasks that your congregation wants easy to accomplish, then they will use it regularly.
5. Use push notes. Use push notifications to connect with your users throughout the week. This helps to keep them engaged in your online ministry.
6. Make your app social. Integrate your app with social media so that your audience can easily share content from the app. This not only allows your users to connect with others on the app, but is also a way for you to reach out beyond your congregation, to connect with other people.
Our phones hold so many unused apps. Give your audience a reason not to delete your app and to use it often. If your users experience your app as the gateway to an online spiritual home, they are less likely to delete it.