You’ve got your finger on the ‘send’ button, ready to send your ministry’s first (or next) push notification into the virtual atmosphere.
For some reason, you hesitate: Is the wording exactly what you wanted? Will your notification be received positively by your audience? Have you timed it correctly?
Although these doubts are natural, they are definitely avoidable. Here are some tips to being a ‘push note pro’:
1. Remember your manners.
Think of your worshippers’ mobile phones as part of their homes – private places in which you would not enter unless invited. When you ARE invited to enter, you behave nicely, as befits a guest.
In our scenario, your push notifications become ‘your ministry’, entering the private spaces of others.
Since they’ve installed the push notification app, your worshippers have invited you to enter. HOWEVER, they are not expecting you to show up at all hours of the day! AND they are expecting you to realize that they have quite a number of other things to do besides reading your messages.
Schedule your push notifications…
- to arrive during normal, waking hours.
- to usually appear between 12-5 pm Tuesday-Friday (Mondays are often the busiest day for most smartphone users).
- to take into account any special user schedules (for example, a push notification that arrives on a Saturday afternoon to remind about a significant Sunday church service might be an acceptable ‘bend’ of the general rules).
Also, your worshippers’ will be pleased if you speak to them nicely.
In the push notification world, ‘nicely’ means human instead of robotic language; it means wording that speaks to your worshippers’ interests, not just those of the church; it means using your limited number of text characters in the most efficient way possible.
|The front entrance is closed this evening due to repairs. Please use the side entrance.||Improving God’s front door – please use the side entrance.|
|Our streaming app gives you live services when you aren’t able to travel to church.||Can’t travel to worship? Our streaming app travels to you. Click to learn more.|
|We need volunteers for the fall harvest pageant. Click to volunteer.||Help us give thanks for God’s bounty. Click here to volunteer.|
Bottom line? Remember to organize your push notifications ‘decently and in order’. (1 Corinthians 14:40)
2. Push sparingly.
You want your worshippers to view your push notifications as important, not spam. So, think of quality, not quantity.
- Make your push notifications more relevant by…
- grouping your worshippers
- geofenceing your messages
so worshippers receive only the ‘pushes’ significant for them.
Bottom line? Have your push notifications show ‘integrity and seriousness’. (Titus 2:7)
Be grateful that your worshippers have agreed to download and install your push notifications app; that they have agreed to be a part of your ministry’s digital communications platform.
Your thankfulness will not only create good feeling in your worshippers, it will also guide you in how to use your push notifications in the most effective ways possible.
Bottom line? Keeping thankfulness in your heart means that ’God can instruct your ministry and teach you’ how best to use your push notifications. (Psalm 32:8)
Now, with these tips in mind, you are ready to press ‘send’ with confidence.
Do you already use push notifications? Which tip would you like to share with our online community? Which issue or problem would you like to raise? Got a question? We’d be happy to answer. Please leave us a comment or question in the comment space below.
SEE ALSO: 6 Ways how Ministries can use Push Notes