The fact is that church budgets are heavily dependent on tithing.
We might like to think that all our church members give willingly, give much, and give often. Unfortunately, this is not quite so.
An article on Tithe.ly has reported that one third (35%) of all giving happens during October, November, and December. A third of that 35% is given on just one day – December 31.
While it’s great that this giving is taking place, wouldn’t it be nice to up the giving stats during the REST of the year?
Of those who DO tithe, how are they giving?
It has been reported that 74% of Americans only write one check a month (and it might not be to your church).
A very recent Gallup poll revealed that 62% of Americans asked, predict that the U.S. will become a cashless society in their lifetime. In the meantime, what amount of cash ARE they carrying? Even though it is the older generation who like to carry cash, it the the 30-49 age band who carry the most cash at any given time… a ‘whopping’ average of $61.73. This is twice as much as the average that 18-29ers carry.
So, when the collection plate comes around, it might not end up being very full.
In general, churches are looking at the NOW and to the future with tithing via mobile-oriented platforms.
These platforms, such as donation portals, friend-to-friend fundraising and text-to-give campaigns, increase engagement and tithes. In addition to appealing to the roughly 80 million millennials for whom their phone is their way of life, these platforms allow tithers to give according to their hearts and not according to what happens to be in their pockets at the moment.
According to a recent BiznessAPPS article, the result is “a more unified, connected community of existing contributors”.
Another effective mobile-oriented option is the app. Let’s have a look at several non-profit success stories:
Two chapters of the Salvation Army created an app named ‘iKettle’. BizznessAPPS explains that “users that downloaded the app were afforded the opportunity to design their own virtual version of the red kettle and then share it with their friends. Each user’s unique iKettle had its own button for visitors to click to donate”.
The American Red Cross has an app that makes giving blood as easy as possible. The app not only lets you “schedule, reschedule, and receive reminders about appointments”, it also shows you the good deeds your blood donations have done such as how many lives they have saved.
The Capital Area Food Bank (CAFB) of Texas wanted an app that would lower the amount of hunger in their area by ¼ within four years. So, their app doesn’t only give information about their area’s ‘state of hunger’ and local fundraisers to help alleviate it. It also offers a fun, interactive “Catch the Can” mobile game. Players can make in-game purchases which support CAFB and get educated “about the cause and the ways people can make a difference”.
Whether it’s money, blood, or food, modern giving is enhanced by mobile-oriented giving platforms.
Successful giving platforms…
- appeal to digital natives and others who have become used to using their phones for daily tasks.
- can be easily integrated with social media. Using such networks spreads awareness quickly and encourages those in people’s circles of influence to also take part.
- offer ‘value’ to their users. It could be a game or the ability to cancel and reschedule a blood donation without a phone call (and the inevitable waiting on line).
What mobile-oriented giving platform is your church finding useful? Perhaps we can answer a question about a giving platform you’d like to try? Please leave us a comment or question in the comment space below?