Kudos! Congrats! Your new mobile church app is up and running!
Take a well-deserved moment to feel proud of your accomplishment—a selfie pat on the back, so to speak.
Now, it’s back to business—the business of driving the churched and unchurched to download your mobile church app and use it.
Others are also hard at work polishing their apps so it’s important to put your best efforts into marketing. Proper marketing of your app is going to be the dealbreaker—the reason they choose ‘yours’ over ‘theirs’.
Seek and ye shall find—but in the case of the mobile church app, only if someone has added it to the app list and app list index.
One powerful (free) option is natural Google search results. Google search works via app indexing—creating the best possible matches between the keywords the searchers have typed in and the keywords you have used to identify your mobile church app.
In order to make sure that your app ranks as high as possible, it is important to pay attention to things such as app optimisation, header tags, and excellent content. Check out this article for 10 Tips including ‘how to’ information.
Paid ads are also a great way to get your mobile church app noticed. Google Play Store offers a potential searcher base of millions of Android users. Ads on Google Play Store come with tracking tools so you can see how your app is performing. Managing your app ads is done just like regular text ads via keywords and bids.
A variation of this is the mobile app install ad. Basically, it’s a two click process—one click on the ad and the second click on the app store. The difference between a regular mobile ad is that the install ad offers users a free trial version of your great app. (Of course you won’t be giving them ALL the features, just enough to tempt them to buy.)
Now that you’ve got ‘em, you need to keep ‘em.
About ⅕ of users discontinuing using an app after the first time. Makes sense.
People use apps that are relevant to them and work reliably (don’t keep crashing).
Keep people up with your app by
- making small changes to the appearance so that it looks fresh and inviting.
- adding a new facility once in awhile.
- keeping your app ‘spam-free’—use available user data to group your users, improving message relevance.
- rewarding your app users—perhaps an occasional in-app game with a small prize or a connected give-away that encourages them to re-engage.
- continuing to improve your app, making it even more user-friendly.
Mobile church apps are essential tools in today’s world…
provided audiences have installed them and are using them on a regular basis.
Making the most of your mobile church app will pay back with great results.
How do you market your church mobile app? Is there a question we can clear up? We look forward to your comments/questions in the comments space below.
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