Is it time for your church or ministry to design a mobile app? With roughly one smartphone for every five people in the world, chances are it is time to consider creating a mobile app to communicate with your congregation and beyond. It is not hard to design a mobile app for your ministry. As you get started, you should keep in mind these five trends, to make sure your app is useful for your ministry and easy to use.
More and More Devices
Today, consumers have more selection of electronic devices than ever before. You want your app to perform well across all these devices, however, it is difficult to keep up with the technology.When you design an app for your ministry, you want to have some idea of what devices your audience is using. Then, you can make sure that the app runs well on these devices.
You can you can learn all about this in a number of ways. One way is to survey the members of your congregation, to see what their preferred mobile device is. Another way would be to take an educated guess. For instance, if your ministry is reaching out to wealthier families, you might assume that your app needs to function on the latest technology. If you are trying to reach out to communities that are less well-off , then you could assume that your audience is using older technology.
Avoid Too Much of a Good Thing
Today, there is such an abundance of cool features for your app that it is tempting to include them all. This is a mistake. Too many features can slow down your app and make it difficult to use. That is not cool! Be sure to include only those features that have a real benefit to your ministry. If your priority is to get your sermons out to the congregation, then make sure that these features work well. If registering small, faith sharing groups is not a priority, then don’t include this functionality in your app.
Hold the Analytics
Many app developers are tempted to leave out any analytics or data collection functionality from their app. This is a mistake. Having data about the way your congregation uses your app is useful. You can remove features that are not used and add more valuable features. By tracking these data trends, you will be able to better serve your congregation and achieve your ministry’s objectives.
Location! Location! Location!
More mobile apps are able to track the user’s location. Your church or ministry could benefit from knowing geographic information about your users. You might have specific features that remind your users to undertake certain activities when they attend services. For example, the app could send a message pointing users to a web page with the weekly announcements or prayer requests, when they arrive on your church’s campus.
The bottom line is that many organizations and businesses develop mobile apps, so there is a lot of competition in this space. The members of your congregation will have many apps on their phone. If yours does not offer real value, it will just get lost with the other icons. Use only the most exciting and interesting features for your congregation’s app. Make it easy and fun to use. This way, your congregation will stay connected to your ministry and they will keep coming back.