A very recent Gallup poll revealed that 62% of Americans asked, predict that the U.S. will become a cashless society in their lifetime. In the meantime, what amount of cash ARE they carrying? Even though it is the older generation who like to carry cash, it the the 30-49 age band who carry the most cash at any given time… a ‘whopping’ average of $61.73. This is twice as much as the average that 18-29ers carry.
So, when the collection plate comes around, it might not end up being very full.
Like it or not, agree or not, mobile phones are THE communication device of our current times. Children as young as three years old can already navigate by swiping and tapping. So, not only are the adults ‘mobilized’, the upcoming generations are too.
Push notifications can replace broadcast emails. Some studies show that 87% of emails sent by churches and ministries do not get opened. These notifications have a 50% open rate. These numbers show that using push notifications through a mobile app is an effective way to engage with your audience. You can reach people on the devices that they already carry, without the need to collect contact information.
