If you have a mobile app for your church or Christian ministry, then you should consider the use of push notifications. These are notifications that you broadcast through your app to your users. When you send a notification, it activates the app and a notification appears on the user’s mobile device. This allows you to engage with the people who have downloaded your app to their phones.
Push Notes Are Effective
Push notifications can replace broadcast emails. Some studies show that 87% of emails sent by churches and ministries do not get opened. On the other hand, 68% of the people who download your app opt-in for push notifications. These notifications have a 50% open rate. These numbers show that using push notifications through a mobile app is an effective way to engage with your audience. You can reach people on the devices that they already carry, without the need to collect contact information.
Using Push Notes to Reach Your Audience
There are many ways that churches and Christian ministries can use push notes to reach out. Here are just a few:
1. Event Reminders: Send out a brief reminder about an upcoming event.
2. Prayer Requests: Notify interested people when prayer requests are posted.
3. Cancellations and Emergencies: If your service is canceled due to bad weather, you can let your congregation know with a push note. You can also push information about other emergencies, if necessary.
4. Volunteer Recruitment: Let people know about opportunities to help out at your church or ministry.
5. Fundraising: Ask your audience to donate to specific causes.
6. Share Inspirational Material: You can push out inspiring scriptures or links to your sermons. These inspirational messages add a personal touch to your mobile ministry.
Best Practices for Push Notes
Using push notes effectively is important to keep your audience happy. If you happen to annoy your audience, they may opt-out from push notifications or delete your app entirely.
1. Send notes at regular frequency. If you send too many notes, you will annoy your audience. If you send too few, you will be forgotten.
2. Send positive messages. People will associate receiving such notifications with a positive experience and will look
forward to your notes.
3. Do not send notifications in the early morning, when it is likely to wake people up.
4. Target your notifications to specific segments of your audience. The more you can target your notifications and only send notes to those interested in the particular topic, the more people will enjoy your app. Have multiple categories for push notifications and ask people which categories they want to be included in.
Push notes are a great way to engage with your mobile audience. You should include a push note strategy as part of the mobile ministry for your church or Christian organization.